The meaning of SMS prefixes like AM, DZ, LM etc.(for INDIA):

Notification/Ad/Service provider SMSs have a prefix like AM, DZ, LM etc. in the 'Sender' info e.g. AM-ICICIB, DZ-HDFCBK, LM-FLIPKT.

This format is specified by TRAI and has to be used by the Bulk SMS providers used by these organizations.

The last 6 letters are for the organization to choose(like ICICIB for ICICI Bank).

First Letter - Code for the Telecom Service Provider used by the Bulk SMS provider
Second Letter - Code for the Location of Origin of the message



So AM means that the telecom service provider is Airtel and it originated from Mumbai.

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